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Something Changed

Article published 8th Jul 09
Something Changed Read

What:
Something Changed

Where:
Online

When:
Often, always

How much:
Zero dollars

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What makes a good blog? It's a deceptively simple question. If you spend a lot of time online you know that there's a lot of pyrite and little gold. Something Changed is a curious blog in that little of its content is created by its author, Jess, a mysterious Sydneysider who works in advertising. Instead, her blog acts as her digital scrapbook, where she posts about new media, online campaigning, kids today, books, funny things on the internet, politics, art, ideas, music etc.

The result is an aggregate of content that you'll probably find either funny or fascinating if you're a twenty-something who spends a lot of time online - and since you're reading this, it's not an unfair assumption to make. Jess says "Something Changed started as a vehicle for professional development and research and largely it still is. I barely ever talk about myself (apart from "I saw this, I read this, I ate this, I visited this") or my feelings. So at worst it will be a record of what interested me at different stages of my life, which is fine. Thank god I have never posted a poem or ruminations on my relationships."

Some parting words: "The world does not need another "how to be a powerblogger" blog. I like to think I see the raw internet - the amazing stuff people create, and the fascinating ways they represent themselves online. Then I try and distill that onto my blog. It's like a little field study from an anthropologist completely embedded in the culture they observe."

If you're not yet down with RSS - and really, it's 2009, you totally should be - you can just as easily subscribe to Something Changed via email.

By Andrew McMillen

Format: Online

Motivation: Improves creativity by osmosis

Keywords: Blog, media, Advertising

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